How to Prevent Deepfake in the era of generative AI
- February 7, 2024
- 8:10 am
Welcome to our deep dive into the world of deepfakes. In this two-part series, we’ll explore the technology behind deepfakes and strategies to mitigate their impact.
Deepfakes, convincingly altered audio, video, or images, have become familiar to many since researchers at the University of Washington animated a static image of President Obama in 2017. Since then, deepfakes and simpler “cheapfakes” have proliferated, raising concerns, especially in politics. Manipulated videos, like one of House Speaker Nancy Pelosi, illustrate how misinformation can spread.
Beyond politics, deepfakes pose risks for fraud, such as using AI voice impersonation for financial scams. As regulatory efforts increase, including anticipated EU regulations and state laws, the race to combat deepfakes intensifies. Despite progress in detection technology, vigilance is crucial for organizations to protect against evolving threats to security and privacy.
Beware: Deepfake Scams Targeting Celebrities
A concerning trend has emerged in the realm of online scams: deepfake videos featuring well-known celebrities promoting fake giveaways and products. McAfee recently highlighted their latest technology, which exposes these deepfake audio and video scams for what they are.
The latest example involves a video supposedly featuring Taylor Swift endorsing Le Creuset cookware sets. However, upon closer inspection, it becomes apparent that the video is manipulated, with Taylor’s voice dubbed over and mismatched with the footage. Despite this, unsuspecting fans are falling for the ruse.
The success of these scams lies in their ability to create an illusion of credibility. By using deepfake audio combined with snippets of video featuring the celebrity, scammers can convincingly impersonate well-known figures to deceive their victims.
Individuals must remain vigilant and skeptical when encountering such content. As the saying goes, “If it looks too good to be true, it usually isn’t.” With scammers continually refining their techniques, organizations must prioritize security awareness training to ensure their employees are equipped to recognize and mitigate the risks posed by deepfake scams.
The Dual Nature of Deepfakes: Perils and Potential
Perils of Deepfakes:
- Political Propaganda Threat: Deepfakes pose a risk of flooding the internet with AI-generated political propaganda, potentially deceiving reputable news outlets and damaging the reputations of public figures and ordinary individuals.
- Predominantly Pornographic Content: A staggering 96% of over 14,000 analyzed deepfake videos are pornographic, predominantly targeting and victimizing women, highlighting the specific and damaging nature of this fake content.
Potential Benefits of Deepfakes:
- Voice Fonts for Speech Impairment: Deepfake technology offers a lifeline to individuals with conditions like ALS that impair speech, allowing them to retain their voices even in the face of speech loss or impairment.
- Enhanced Viewing Experience: Deepfakes can improve the viewing experience by synchronizing mouth movements with dubbed foreign language films, ensuring a more immersive and enjoyable cinematic experience.
- Preservation of Creative Vision: Deepfake technology can preserve the creative vision of artists by seamlessly completing unfinished works, such as when an author passes away before completing the final installment of a beloved series.
Balancing Innovation and Safeguards:
- The prevailing discourse often focuses on the malevolent applications of deepfakes, but it’s crucial to recognize their potential benefits.
- Striking a delicate balance is essential, fostering legitimate innovation while safeguarding against the harmful implications of this technology.
A Technological Arms Race
Deepfakes cast a menacing shadow over the digital realm, threatening to inundate the internet with AI-generated political propaganda and exploitatively altering content, with 96% of analyzed deepfakes being pornographic, primarily targeting women. Yet, amidst the chaos, deepfakes offer legitimate societal and commercial prospects.
One such prospect is the creation of voice fonts, providing individuals with speech impairments, like ALS sufferers, the ability to retain their voices. Deepfake technology can also improve foreign film dubbing by seamlessly syncing mouth movements, enhancing the viewer’s experience. Moreover, in scenarios where authors pass away before completing works, deepfakes hold the potential to seamlessly finish projects in the author’s voice, maintaining creative integrity.
While deepfakes are often vilified, their positive applications warrant recognition. Society should not hastily dismiss their development, but rather, strive to strike a balance fostering innovation while mitigating their harmful consequences.
Measures Organizations Should Consider Combating Deepfakes
Assess Potential Threats from Deepfakes:
- Integrate deepfake analysis into existing risk assessments, evaluating implications for funding processes and overall enterprise risks.
- Regularly assess the potential harm of deepfakes, incorporating evaluations into protocols for analyzing risks like data breaches.
Implement Detection Measures:
- Customize technical and administrative measures based on the organization’s vulnerabilities and potential threats.
- Stay updated on actions taken by content-hosting platforms to counter deepfakes and consider additional fraud prevention procedures, such as requiring documented verification for money transfers.
Threat Remediation Like a Crisis:
- Establish a dedicated team to manage deepfake incidents, ensuring they are informed about emerging trends and threats.
- Develop relationships with relevant officials and conduct tabletop exercises to test incident response procedures.
- Assign responsibility for understanding platform policies regarding altered content and coordinate remediation efforts accordingly.
By implementing these measures, organizations can better protect themselves against the growing threat of deepfake manipulation and safeguard their products, services, and reputations in an increasingly digital world.
Deepfake Preparedness:
As deepfake technology evolves beyond political spheres, organizations face increasing risks, including fraud and reputational damage. The following measures serve as foundational steps to mitigate these threats:
- Vigilant Assessment: Integrate deepfake risk assessments into existing protocols, evaluating potential impacts on funding processes and overall enterprise risk profiles.
- Empower Employees: Provide comprehensive training to recognize and respond to deepfake content, fostering skepticism toward unusual requests and actions.
- Tailored Detection: Implement a combination of technical and administrative measures to detect and prevent deepfake threats, tailored to the organization’s vulnerabilities and the evolving nature of the threat landscape.
- Crisis Management: Treat deepfake incidents with the same urgency as breaches or disasters, with designated response teams, ongoing training, and proactive relationships with relevant authorities and platform providers.
As deepfake technology continues to advance, proactive measures are essential to safeguard organizational integrity and resilience against emerging threats.
2b Innovations’ Contribution: Leveraging cutting-edge technology, 2b Innovations offers advanced cyber security tools and training designed to protect organizations from the growing threat of manipulative content. Our innovative solutions empower businesses to detect and combat cyber security risks effectively, ensuring a secure and trustworthy digital environment for all stakeholders.
